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10 Dec 2007
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The Golden Compass is...broken?
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Gold, it turns out, may not have been the best ingredient for making a compass. Although New Line Cinema reportedly spent $250-300 million to make and market The Golden Compass, the movie earned only $26.1 million in its opening weekend. Most analysts had predicted an opening of between $30 million and $40 million -- and even that would have been low for a movie carrying such a huge budget. Other studios had expected such a big opening for Compass that they went out of their way to give it a wide berth, not opening another film against it in wide release. The disappointing opening was attributed to mediocre reviews and efforts by the Catholic League, the nation's largest Catholic lay group, to persuade moviegoers to stay home on the grounds that the movie might encourage children to read His Dark Materials, the book trilogy on which it is based and which the League claims espouses atheism. The film, nevertheless, landed at the top of the box-office list, deposing Enchanted which held the crown -- or, in this case, the tiara -- for the previous two weekends. Sales for the top 12 films totaled $73.2 million, down 10 percent from the comparable weekend a year ago. "It's been a tough marketplace in terms of revenue and attendance," Paul Dergarabedian, president of Media By Numbers, told Bloomberg News. "Despite the fact that there have been some high- quality films out there, the great ones aren't doing great box office."
Source: IMBD
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